Email remains a powerful marketing channel, but only if it reaches everyone. This session dives into strategies for creating accessible email campaigns in Salesforce Marketing Cloud, ensuring your message resonates with the widest possible audience.
Key Takeaways:
-Design email templates that adhere to accessibility standards, enhancing deliverability and inclusivity.
-Leverage Journey Builder’s accessibility features for inclusive, user-friendly campaigns.
-Understand WCAG guidelines and how they apply to your Marketing Cloud content.
-Discover tools to streamline accessibility testing for your marketing campaigns.
-Get inspired by real-world case studies of successful, accessible campaigns.
Why This Session Stands Out:
Accessibility is often overlooked in marketing, yet it’s crucial for ethical outreach and wider engagement. This session offers practical tools and insights specific to the Marketing Cloud platform.
Speaker Background:
Justin Piehowski has more than a decade of experience guiding Salesforce customers through complex decisions in Salesforce Marketing Cloud. He has consulted the marketing departments of some of Salesforce’s most prestigious customers including Save the Children, New York Public Radio, and the Academy Awards. He is a lead evangelist on the official Salesforce Architects team, founded by Parker Harris.
Join this session to unlock the power of accessible marketing and expand the impact of your Salesforce Marketing Cloud campaigns.
