In this session, we will cover how email specialists and marketers, who use marketing automation platforms like Account Engagement and Marketing Cloud to send emails can improve their email-sending QA processes by incorporating our tips and tricks that will help you save time on common building headaches.
This session will focus on the areas to audit after the email has been built but before we hit send. These include but are not limited too:
– General formatting
– Working with images
– Responsiveness
– Content
– Segmentation
After the session, everyone will walk away with a checklist of items to review before sending the next email that you immediately put into practice regardless of what ESP or email-sending tool you use.
