Developing an enterprise strategy in a distributed organization depends heavily on establishing relationships and looking for common ground. Hear how the Enrollment Management IT team at Western Michigan University is working to drive a true digital transformation and realize an enterprise vision , and the lessons learned along the way. Topics that will be covered will include dispelling common misconceptions (think Mythbusters: Salesforce Edition), building networks, leveraging multiple communication channels, and selling the art of the possible to a diverse array of internal leaders and stakeholders.