Peter Coffee

Peter Coffee, VP for Strategic Research at Salesforce, has been with the company for ten years. He collaborates with global customer and partner communities on CIO strategies, security practices, and delivery of connected product and “big data” solutions in concert with account teams in many industries.

Prior to joining Salesforce, Peter spent eighteen years as a technology analyst, columnist, and editor for IT publications including eWEEK and PC Week, while also contributing to other journals including Computer Language and AI Expert. He has written widely on cloud security and privacy, and was a chapter contributor to Prentice Hall’s Nanotechnology: Science, Innovation, and Opportunity. His own published books are How to Program Java and Peter Coffee Teaches PCs. He previously served as the first Manager for Desktop Computing Planning at The Aerospace Corporation, where he also worked in space-asset applications of AI techniques. Before that, he held project management roles at Exxon Corporation, including chemical facility construction and arctic resource development, in locations ranging from the U.S. Gulf of Mexico coast to the North Slope region of Alaska. His other work has included computer game development, migration of defense-sector management tools from minicomputer to PC platforms, and co-development of an early floating-point coding library for the IBM PC.

Peter received his civil engineering degree from MIT in 1978, and an MBA from Pepperdine University in 1985. He has held faculty appointments in expert-systems programming (UCLA), IT management (Pepperdine), and business analytics (Chapman College); he has lectured at Stanford, CalTech, Harvard Business School, and the Sloan School of Management at MIT as well as other institutions in Europe, Asia and South America. Recognitions include a Neal Award for excellence in business journalism and a McGan Silver Antenna Award for service to the international ham radio community. He has served as a Boy Scout backpack expedition leader, community food bank chair, and volunteer science educator; he currently advises on curriculum and degree program planning in analytics and “big data” initiatives for three U.S. universities. Follow him @petercoffee.


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