Ironically, Doug Ayers’ first job out of college was to migrate a company from Salesforce to an in-house CRM. Since then he’s built an accomplished career on leading teams to adopt and run their businesses on the Salesforce platform. Doug is a Salesforce MVP, Nashville Developer Group Leader, Dreamforce speaker, RAD Women Apex Coach, and impassioned teacher. Doug holds the prestigious System Architect, Application Architect, and Platform Developer II certifications, for a total of 13 Salesforce certifications. By day he is a Senior Developer at GearsCRM, architecting robust Apex, Visualforce, and Lightning solutions for customers. By night he can be found blogging about his Salesforce exploits at https://douglascayers.com.