Ayori Selassie

Ayori Selassie is the creator of Life Model Design, a methodology used to solve complex life problems using design thinking. As the inventor of Life Model Canvas® (a framework to design your life), Selassie is a globally recognized thought leader, entrepreneur, philanthropist and innovator. Selassie currently works as a Product Marketing Manager on Einstein at Salesforce delivering artificial intelligence for everyone. As a unique leader, Selassie’s extraordinary conviction, initiative, people skills, and exemplary results led her from a life paved with hardships, and obstacles to success in Silicon Valley, arguably the most competitive innovation economy in the world. Selassie’s experiences in life culminated in the creation of Life Model Design and a line of products which has aided people from a variety of diverse social, cultural, and economic backgrounds achieve the types of life, financial, health, relationship and personal transformation that enabled Selassie to thrive.

Selassie leverages over eighteen years of software engineering, technology and consulting experience serving as a trusted adviser for startups and medium sized businesses. Selassie spent the past nine years working at Salesforce delivering cloud business solutions to Fortune 500 companies. Selassie worked as a Product Manager developing solutions to help Salesforce scale to more than 18k employees with the #dreamjob application portal before making a career shift to technical sales. Selassie’s success in sales as a Sr Solution Engineer led her to be a top revenue contributor ($30 Million over three years) across the United States for a variety of industry clients including strategic accounts in Silicon Valley and Hollywood. Selassie is an advisor for the Salesforce Incubator where she partners with entrepreneurs in the Salesforce ecosystem to develop artificial intelligence into their products.


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